INFO

This TV ad, featuring the voice of the late Bernard Cribbins, was created to give Zoflora disinfectant a much-needed makeover. At the time it had a predominately older audience, but it needed to be on the shopping list of a younger one. This TV ad was created to appeal to both. Which is never an easy ask. On a side note, we wanted to use the original The Sorcerer’s Apprentice by Dukas. But his estate said they didn’t want his name associated with something you use to clean toilets. So, the very talented composer, Adam Ryan-Carter, did our own copyright-free version of it. There were also some beautiful press and poster ads based on this TV ad, but I’m buggered if I can find them, so you’ll just have to take my word on it.