INFO
I think I’m safe in saying that all vodka advertising is trying to be uber cool. One of the ways they do this is by making bold claims about how their vodka is made. Red Square Vodka isn’t like this. Don’t get me wrong. It’s good vodka. Just not fancy. Also, our budget was a fraction of the competition so we needed to be different to stand out. How? Well, by ridiculing what everyone else was saying.